If ever you've dreamed of giving up the nine-to-five grind to travel your true-blue path, integrating life and work and art and travel and childrearing and do-gooding and, and, and, then ECOpreneuring could be a dangerous read. It might just inspire you to actually act on your wildest dreams.

Ivanko and Kivirist, who are married, and whose own path led them from middle-class upbringing to conventionally respectable educations to posh jobs at an ad agency, both took a sharp turn when they reached thirty.

Reevaluating their values and how well their way of being in the world was living up to those values, they decided to get out of town, open up a B&B (run with renewable energy), grow an organic garden, consult, write and homeschool their kid.

Their book is part manifesto -- highlighting what's problematic about business-as-usual dogma -- and part manual for readers serious about opting out of the rat race and finally living the life they thought they could only dream about.

-- Eric Larson (for Common Ground, Conscious Choice), August, 2008

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