"If ever you've dreamed of giving up the nine-to-five grind to travel your true-blue path, integrating life and work and art and travel and childrearing and do-gooding and, and, and, then ECOpreneuring could be a dangerous read. It might just inspire you to actually act on your wildest dreams. Ivanko and Kivirist, who are married, and whose own path led them from middle-class upbringing to conventionally respectable educations to posh jobs at an ad agency, both took a sharp turn when they reached thirty. Reevaluating their values and how well their way of being in the world was living up to those values, they decided to get out of town, open up a B&B (run with renewable energy), grow an organic garden, consult, write and homeschool their kid. Their book is part manifesto -- highlighting what's problematic about business-as-usual dogma -- and part manual for readers serious about opting out of the rat race and finally living the life they thought they could only dream about."
-- Eric Larson (for Common Ground, Conscious Choice), August, 2008

"Rather than some green tips scattered in with rambling koans to Mother Earth, ECOpreneuring is a focused look at starting a business, a guide to the hurdles placed in front of entrepreneurial spirit and a thorough overview of the benefits of sustainability. And while Ivanko and Kivirist encourage readers to consider sustainability for sustainability's sake a good goal, they also are careful to point out the financial benefits of such a route. There is practical advice, from how to handle the taxes of a new venture to choosing insurance, all just as necessary for a green business as any other variety."
-- Matter Network, July, 2008

This is no ordinary business book -- in fact, I'm not even sure I'd call it a "business book." ECOpreneuring contains plenty of advice on starting a small, eco-conscious business, but the authors focus primarily on how entrepreneurial efforts can incorporate values and priorities beyond the bottom line. Lifestyle choices trump profit motives, but neither have to be sacrificed in order to create meaning and income...Small is beautiful in their approach, as their small-scale initiatives provide ample income for a meaningful life. Value comes to them not only in the form of paychecks, but also in time spent on personal priorities.
-- Jeff McIntire-Strasburg; read the full review on sustainablog

Ivanko and Kivirist -- innkeepers, authors, and wearers of many other hats -- truly walk the green talk, detailing [in ECOpreneuring] the nitty-gritty of running a green business.
-- Robert Eagan, LIBRARY JOURNAL, Feb. 1, 2009; read the full review on "Green Business": The Green Capitalist

In ECOpreneuring, Ivanko and Kivirist give us an inside view of what it's like to be a social entrepreneur...If you're wondering who these social entrepreneurs are, how they operate, how they think, and what their values and lifestyles are, this book demystifies it allŠand replaces the conventional American Dream along the way. Ivanko and Kivirist make a point that following your heart is what matters in your career, and that money can come from those activities. They weave this into the 'portfolio perspective', that argues that having one paycheck is a risk, and that you can often have better security if you've got multiple income streams coming in.
-- Scott Cooney, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur; read the full review on ecopreneurist

Sierra Club's The Green Life review:
A how-to guide for building a business that will benefit the planet, [ECOpreneuring] explains why the time is right for such endeavors, lists "restorative opportunities," provides definitions and guidelines for a sustainable business, and discusses why it's important to balance a meaningful personal life with a meaningful work life.
-- Avital Binshtock; read the original review on Sierra Club: The Green Life




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Foreword | Introduction | Table of Contents | Advance Praise About the Authors | Speaking | Media Room | ECOpreneuring Homepage

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