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Chapter 1 -- The 21st Century of Small, Local and Ecoprenurial
The time is right for ecopreneurs to experience the numerous advantages ofoperating a business, often focusing on solving the problems facing society.Theythrive in the Multiple Economies of Ecopreneurship. Non-profit organizationsare also businesses.
Chapter 2 -- Restorative Opportunities
Ecopreneurs embark on their quest to ride the Four Horsemen of OpportunityŃ global warming, ecological collapse, peak oil and debt.Their small businessesplay an important role in the American economy.
Chapter 3 -- Sustainable Business
Definitions, qualities, guidelines and certification programs for sustainable business. How to go beyond business, keeping elements of your life sustainable and thriving with a whole pie purpose.
Chapter 4 -- Make a Life,Not Earn a Living
Ways to shift your perspective about jobs and entrepreneurship, from spendingto achieve a standard of living to making a quality life. By creating lives that provide meaning and purpose, ecopreneurs experience social and economic benefits.
Chapter 5 -- Cultivating Your Core: Passions, Purpose and Earth Mission
Ways to identify your passions and develop an ecopreneur mindset, mantra andstrategies. Become the best you can be in whatever business you pursue.
Part Two: Green Business Administration
Chapter 6 -- Eco-Business Basics
Options for structuring your business and an overview of the expenses that canbe deducted from revenue. Pragmatic variables to consider when starting up yourbusiness.
Chapter 7 -- Money Matters
An understanding of options for financing your business and a more sane andsustainable approach to money management and personal finance. Strategies ofAbundance for ecopreneurs, even in financially tough times, reflect interrelationships between personal finance and business.
Chapter 8 -- Purpose-based Marketing
By understanding the LOHAS marketplace and your most likely customers, theCultural Creatives, you can apply the tools for passion-based marketing and the7 Ps of marketing.
Part Three: Web of Relationships
Chapter 9 -- Technology, Information and the New Global Commons
The information economy and Internet-based global commons are transforminghow green businesses prosper.
Chapter 10 -- Blending Family, Friends and Fun
Priority Integration means building and blending your business with your lifepriorities in mind.Take advantage of your independent and flexible workstyle towork with your biorhythms and incorporate elements such as travel.
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About the Authors | Speaking | Media Room | ECOpreneuring Homepage | W7843 County P Browntown WI 53522 E-mail: info@innserendipity.com www.ecopreneuring.biz |